Cocaine Energy Drink (CNN News Room)
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Cocaine is a highly caffeinated energy drink distributed by Redux Beverages. It contains three and a half times (280 mg) the caffeine of a more popular energy drink, Red Bull, symbolized by three and a half steer heads on the label. Aside from caffeine the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
Cocaine was pulled from U.S. shelves as a result of the FDA’s decision that Cocaine was “was illegally marketing the drink as both a street drug alternative and a dietary supplement”. Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to “No Name:” energy drink, with the new can label (sometimes still with the original can just covered by a plastic sleeve with the new name, allowing it to be peeled off revealing the old one) featuring a large blank space for fans to write their chosen name for the drink, covering the “Cocaine” on the can itself. On 17 June 2007, the drink was redistributed in the U.S. under the new labeling.
However, Redux Beverages has recently announced that the drink will return to shelves under its original name in early 2008. Cocaine is now being sold as “Cocaine” and can be found on the shelves of many stores around the U.S.
The drink is available online or in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than Insert Name Here: (as it was briefly sold in the U.S). According to Cocaine’s official website, the drink is now being sold in three varieties: one being Original, one being “Cut” (which lacks the purported “throat-burning” sensation of Original), and one being “Free”, which contains no sugar. However, on July 9, 2008 Redux Beverages received a warning letter from the FDA indicating that they had objection to the fonts that Redux licensed for the front of their product Cocaine Energy Supplement. The fonts in question have been removed from production and will be replaced with new fonts. In addition to the fonts, they have also removed the term Cut from the mild version of the supplement and have replaced it with a new color can.
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